More and more of our world is shifting to the digital universe, and marketing is no different. E-mail marketing has once again been growing and is a great way for businesses to grow.
How does Email Marketing Work?
People these days are buried in their computers or have their face glued to their phones. Due to that, email has become an ideal way to reach the most amount of potential clients. The number of email users crossed past 4 billion in 2021, which means plenty of opportunity for engagement.
A perfect example of email marketing is scheduled newsletters. They can bring information to users who are looking for updates, or re-engage others that may have forgotten about your product. Sending out promotional emails is another way you can increase your bottom line. Sometimes, something as simple as a birthday email can improve the relationship between you and your clients. These are all ways that this tool can benefit your business.
Benefits of Email Marketing
The reality is that every business is different. What works for one client might not work for another. With that in mind, here are five big benefits that most will be able to take advantage of.
1) Quick Engagement
Before you look at the numbers, it’s important to remember what the scope of an email marketing campaign is. Because there’s no physical logistics of sending out an email, you can quickly reach a large audience in pretty much no time. Successful email campaigns can reach an open rate of around 20%, while a 6% of the targeted audience will engage.
Those are actually huge numbers when you think of the amount of people you can email all at once. Of course, setting everything up does take time, but you definitely see results much, much faster than with physical forms of advertisement.
2) Build a Strong Relationship
Once you get that engagement, it can be a little tricky keeping it. With certain forms of email marketing, you can continue the relationship between your business and your clients with personalized messages.
As mentioned before, birthday emails are a quick and easy way to show that you care about your clients. A coupon or other discount attached to that will definitely be eye-catching in addition to driving commerce. Even something like an email to thank customers for continued support can do plenty to nurture that bond.
3) Easy Integration with Business Tools
Because of how important email marketing is to businesses nowadays, most big-name CRMs or similar pieces of software will allow for easy integration of email marketing. There’s so much competition that the companies that design these systems will do their best to make your life easier. Whether that’s with email automation or detailed analytics, there are lots of good options out there.
4) Expand Your Marketing
With so many options when it comes to marketing tools, trying new things is the only way to find the perfect fit. You can speculate on the success of any given campaign, but you will never know for sure until you put things to practice.
Email marketing will let you try new strategies and designs without taking a huge amount of time. Even if something doesn’t work out, that’s useful data that will help drive your future in the right direction.
Part of what makes email marketing so accessible is that there are a myriad of options to consider. If you are a small business that just wants to try something new, there are services that charge around $10 a month. Some even have free tiers that put a restriction on how much you can send per day. That’s very useful if you just want to dip your toes in before making a commitment.
On the other end of the spectrum, there are large-scale options that will help tens of hundreds of employees get the engagement that you are looking for. No matter what your needs are, there is an email marketing solution for you.
With so many options, perhaps the most important thing is to do your research ahead of time. This article has already laid out many of the benefits you can expect from email marketing. Now that you know what is out there, it’ll be easier to select a solution that will appear to be tailor-made for your needs.